Are you marketing to your colleagues?

Professional Directory allows you to track the success of your peers. Are you searching for brokers who have experienced the most success in a particular submarket? Or property type?

Professional Directory allows you to work closely together as the market tightens.

See the poll below. I will post the results at the end of the week.

Weekly Poll

Poll 2

28-4

I took 28 of the 32 games in the 1st round. And how about the Big 12 going 6-0?

Availability and Vacancy Analysis

Under Analytic Search look for Kansas City only and then ‘get results’. This search should return over 17,000 properties, accounting for all properties in KC. Go to ‘print reports’ and then select “vacancy and availability analysis’ which is under analytic reports. It will give you an option to customize the page by sorting the report. Select by ‘proprty type’ and by ’submarket’ and then generate the analysis.

This will provide you an incredible snapshot of our overall CRE picture. As always, please let me know if you would like me to walk you through these applications.

March Madness

I bet the folks at the Power and Light District and those running the Sprint Center are thrilled with Oklahoma playing in the KC bracket as opposed to Kansas and Missouri:) That’s not good recession planning by the committee.

In recent weeks, there have been numerous articles about the dim prospects for commercial real estate over the next few years. Is is an overreaction to the cliff residential real estate and the stock market have fallen from? Or is it likely a realistic outlook of the state of the industry?

Supply and demand is the driving factor behind all investments, whether securities or real estate. In commercial real estate, the balance or imbalance of supply or demand is often seen through absorption and deliveries of commercial real estate space.

Are you using CoStar to track absorption? Through analytics, we can identify the vacancy in a market through absorption and deliveries. When looking at Kansas City specifically, in all industry types, you will note that future deliveries are running at historic lows. Most of the developments never went past the “proposed” stage, leading me to believe that the raw land portion of CRE is the most sensitive to serious damage.

The “x” factor seems to be absorption and how much space is lost as a result of closed business/layoffs.

When in analytics you have the ability to forecast a market based on your own research and expectations. CoStar tracks the deliveries of CRE, but you have the ability to look into the CRE future 2 years by making absorption assumptions. In turn, this will allow you to understand where vacancy and rental rates will likely be as you continue to establish your business model through this recession.

Please let me know a good time to meet with you and go over these areas of CoStar.

Thanks as always!

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Filling Empty Retail Boxes

This is a great article from CoStar on applying creativity to fill space vacated by closed retailers. Most importantly, you will see below the tenants that continue to expand in light of economic conditions.

Click to read

Showcase your listings

Everyone debates the effectiveness of online advertising, but there is no doubt the traffic online exceeds that of every other type of media outlet. CoStar Showcase allows you to advertise your properties to the public through the power of CoStar.com, Google, and Yahoo.

More importantly, it creates branding for you and your company in a time where every client gained is critical. Our team of Search Engine Optimization experts buys keywords in Google and Yahoo on your behalf, including market area key words, your name, and your company name. We truly work with you to brand your commercial real estate business.

Unlike many online advertising resources, we don’t wait for the customer to come to you…we bring you the customer by providing you the valued clients who have viewed your listings.

For more information on the value of Showcase, please feel free to call me.

Weekly Poll